The Proven Method to £30k+ Monthly in Private Hire
Running a private hire coach or minibus business can feel overwhelming. You might already have 3 to 10+ vehicles, a team of drivers, all compliance in place, and a company structure that works.
Your website is live, SEO is set up, social media is active, and you might even have instant quotation tools.
Yet, bookings are still not reaching the levels you want.
The secret is that making £30k+ per month does not require doing everything. It requires focusing on what actually works and doing it really well.
Results can appear almost immediately when you focus on what truly works.
Customers Are Paying for Quality
Most customers are not looking for the cheapest option. They want the best vehicle, the best driver, and the best experience. If you can deliver all three, they are willing to pay a premium.
For example, a wedding party booking a 34-seater coach would gladly pay more to ensure reliability, professionalism, and a smooth journey.
Everything you present must communicate quality. Your vehicles need to look inviting in images and brochures. Your website should clearly explain options. And your travel advisor should make the customer feel confident on every call.
Build Trust With Reviews
Customers check reviews before booking. Social proof is not something you can shortcut, but you can encourage it. Offering a £10 refund after a customer leaves a review on Google or Trustpilot is a simple way to build a strong, consistent reputation. Over time, these reviews create credibility that helps future customers decide quickly in your favour.
The Numbers That Matter
Let us use your actual pricing to illustrate:
- Mid-size coach: £450 half day, £800 full day
- Minibus: £300 half day, £500 full day
To reach £30k+ per month, you could aim for a mix of bookings like this:
- 20 mid-size coach full day bookings at £800 = £16,000
- 20 mid-size coach half day bookings at £450 = £9,000
- 15 minibus full day bookings at £500 = £7,500
- Total = £32,500
One expert travel advisor can achieve these results by turning 10% of 600 monthly enquiries into bookings.
How to Make Your Funnel Work
Your enquiry system must capture as much information as possible: date, number of passengers, journey type, and any special requirements. This data flows into your CRM, allowing your travel advisor to create personalised quotes. Quotations should reflect factors like single or double driver requirements and seasonal pricing. A booking in July will always cost more than one in December.
Speed is critical. Responding to leads within five minutes greatly increases the chance of securing the booking.
A skilled travel advisor can handle 30 to 40 enquiries per day. Even with a modest conversion rate, this results in enough bookings to hit £30k+ per month.
Where the Leads Come From
To feed your funnel, you need around 600 enquiries per month. The most reliable source is Google search. Customers booking coaches and minibuses are driven by intent. They are not browsing casually.
They know precisely what they need and when they need it. Your role is to appear at the right moment.
Why Paid Search Works
Google Ads is the fastest way to consistently generate intent-driven leads. A daily budget of £100 to £200 can generate leads at roughly £10 each. Over a month, this budget can produce 300 to 600 enquiries.
Even with a 10% conversion rate, that is 30 to 60 bookings a month — precisely what you need to hit your revenue targets using your actual pricing.
Paid search is measurable, scalable, and predictable.
You are capturing customers at the exact moment they are ready to book. Even if your fleet is fully booked on a particular date, you can outsource the booking to a trusted partner and still retain £100 to £150 per booking just for managing the process.
Putting It All Together
The system is simple but powerful. Focus on three key elements: reliable and high-quality vehicles and drivers, a smooth enquiry and quotation process, and paid search to generate consistent intent-driven leads. With these elements in place, £30k+ per month is achievable and predictable.
Once the system is operational, scaling is straightforward. Adding another travel advisor or increasing your Google Ads budget multiplies results without reducing quality.
Summary
You do not need to be everywhere at once or chase every marketing channel. You need to focus on trust, speed, and search. Customers are already searching for your services. Your job is to appear at the right moment, respond quickly, and make it simple for them to book.
£30k+ per month is not a dream. It is achievable if you set up the right system and execute it consistently.
You can implement all of this yourself, but if you would like a team to put the theory into practice, set up your paid search campaigns, optimise your funnel, and train your travel advisors to convert more bookings, give us a shout. We can help you turn this plan into reality and start hitting your revenue goals quickly.
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